Mining social network data for personalisation and privacy concerns: A case study of Facebook’s Beacon

This is the post-print version of the final published paper that is available from the link below.The popular success of online social networking sites (SNS) such as Facebook is a hugely tempting resource of data mining for businesses engaged in personalised marketing. The use of personal information, willingly shared between online friends' networks intuitively appears to be a natural extension of current advertising strategies such as word-of-mouth and viral marketing. However, the use of SNS data for personalised marketing has provoked outrage amongst SNS users and radically highlighted the issue of privacy concern. This paper inverts the traditional approach to personalisation by conceptualising the limits of data mining in social networks using privacy concern as the guide. A qualitative investigation of 95 blogs containing 568 comments was collected during the failed launch of Beacon, a third party marketing initiative by Facebook. Thematic analysis resulted in the development of taxonomy of privacy concerns which offers a concrete means for online businesses to better understand SNS business landscape - especially with regard to the limits of the use and acceptance of personalised marketing in social networks

Living with the user: Design drama for dementia care through responsive scripted experiences in the home

Participation in forms of drama and narrative can provoke empathy and creativity in user-centred design processes. In this paper, we expand upon existing methods to explore the potential for responsive scripted experiences that are delivered through the combination of sensors and output devices placed in a home. The approach is being developed in the context of Dementia care, where the capacity for rich user participation in design activities is limited. In this case, a system can act as a proxy for a person with Dementia, allowing designers to gain experiences and insight as to what it is like to provide care for, and live with, this person. We describe the rationale behind the approach, a prototype system architecture, and our current work to explore the creation of scripted experiences for design, played out though UbiComp technologies.This research is funded by the Arts and Humanities Research Council UK, (AH/K00266X/1) and Horizon Digital Economy Research (RCUK grant EP/G065802/1)

Using cultural probes to inform the design of assistive technologies

This paper discusses the practical implications of applying cultural probes to drive the design of assistive technologies. Specifically we describe a study in which a probe was deployed with home-based carers of people with dementia in order to capture critical data and gain insights of integrating the technologies into this sensitive and socially complex design space. To represent and utilise the insights gained from the cultural probes, we created narratives based on the probe data to enhance the design of assistive technologies.This work was supported by the Arts and Humanities Research Council (AH/K00266X/1) and RCUK through the Horizon Digital Economy Research grant (EP/G065802/1)

Relaxing the Cosmological Moduli Problem

Typically the moduli fields acquire mass m =C H in the early universe, which shifts the position of the minimum of their effective potential and leads to an excessively large energy density of the oscillating moduli fields at the later stages of the evolution of the universe. This constitutes the cosmological moduli problem, or Polonyi field problem. We show that the cosmological moduli problem can be solved or at least significantly relaxed in the theories in which C >> 1, as well as in some models with C << 1.Comment: 9 pages, 3 Postscript figure

β-Estradiol-dependent activation of the JAK/STAT pathway requires p/CIP and CARM1

The steroid receptor coactivator p/CIP, also known as SRC-3, is an oncogene commonly amplified in breast and ovarian cancers. p/CIP is known to associate with coactivator arginine methyltransferase 1 (CARM1) on select estrogen responsive genes. We have shown, using a ChIP-on-chip approach, that in response to stimulation with 17β-estradiol (E2), the p/CIP/CARM1 complex is recruited to 204 proximal promoters in MCF-7 cells. Many of the complex target genes have been previously implicated in signaling pathways related to oncogenesis. Jak2, a member of the Jak/Stat signaling cascade, is one of the direct E2-dependent targets of the p/CIP/CARM1 complex. Following E2-treatment, histone modifications at the Jak2 promoter are reflective of a transcriptionally permissive gene, and modest changes in RNA and protein expression lead us to suggest that an additional factor(s) may be required for a more notable transcriptional and functional response. Bioinformatic examination of the 204 proximal promoter sequences of p/CIP/CARM1 targets supports the idea that transcription factor crosstalk is likely the favored mechanism of E2-dependent p/CIP/CARM1 complex recruitment. This data may have implications towards understanding the oncogenic role of p/CIP in breast cancer and ultimately allow for the identification of new prognostic indicators and/or viable therapeutic targets. © 2013

Supergravity Inflation Free from Harmful Relics

We present a realistic supergravity inflation model which is free from the overproduction of potentially dangerous relics in cosmology, namely moduli and gravitinos which can lead to the inconsistencies with the predictions of baryon asymmetry and nucleosynthesis. The radiative correction turns out to play a crucial role in our analysis which raises the mass of supersymmetry breaking field to intermediate scale. We pay a particular attention to the non-thermal production of gravitinos using the non-minimal Kahler potential we obtained from loop correction. This non-thermal gravitino production however is diminished because of the relatively small scale of inflaton mass and small amplitudes of hidden sector fields.Comment: 10 pages, revtex, 1 eps figure, references added, conclusion section expande

A Model of Direct Gauge Mediation

We present a simple model of gauge mediation (GM) which does not have a messenger sector or gauge singlet fields. The standard model gauge groups couple directly to the sector which breaks supersymmetry dynamically. This is the first phenomenologically viable example of this type in the literature. Despite the direct coupling, the model can preserve perturbative gauge unification. This is achieved by the inverted hierarchy mechanism which generates a large scalar expectation value compared to the size of supersymmetry breaking. There is no dangerous negative contribution to the squark, slepton masses due to two-loop renormalization group equation. The potentially non-universal supergravity contribution to the scalar masses can be suppressed enough to maintain the virtue of the gauge mediation. The model is completely chiral, and one does not need to forbid mass terms for the messenger fields by hand. Beyond the simplicity of the model, it possesses cosmologically desirable features compared to the original models of GM: an improved gravitino and string moduli cosmology. The Polonyi problem is back unlike in the original GM models, but is still much less serious than in hidden sector models.Comment: LaTeX, 12 page

Comparison of a SiO2-CaO-ZnO-SrO Glass Polyalkenoate Cement to Commercial Dental Materials: Ion Release, Biocompatibility and Antibacterial Properties

Ion Release and biocompatibility of a CaO-SrO-ZnO-SiO2 (BT 101) based glass polyalkenoate cement (GPC) was compared against commercial GPCs, Fuji IX and Ketac Molar. The radiopacity (R) was similar for each material, 2.0-2.8. Ion release was evaluated on each material over 1, 7, 30 and 90 days. BT 101 release included Ca (23 mg/L), Sr (23 mg/L) Zn (13 mg/L), Si (203 mg/L). Fuji IX release includes Ca (0.7 mg/L), Al (3 mg/L) Si (26 mg/L), Na (60 mg/L) and P (0.5 mg/L) while Ketac Molar release includes Ca (1 mg/L), Al (0.6 mg/L) Si (23 mg/L), Na (76 mg/L) and P (0.7 mg/L). Simulated body fluid trials revealed CaP surface precipitation on BT 101. No evidence of precipitation was found on Fuji IX or Ketac Molar. Cytotoxicity testing found similar cell viability values for each material (~60 %, P = 1.000). Antibacterial testing determined a reduced CFU count with BT 101 (2.5 x 103) when compared to the control bacteria (2.4 x 104), Fuji IX (1.5 x 104) and Ketac Molar (1.2 x 104). © 2013 Springer Science+Business Media New York

Supersymmetric D-term Inflation, Reheating and Affleck-Dine Baryogenesis

The phenomenology of supersymmetric models of inflation, where the inflationary vacuum energy is dominated by D-terms of a U(1), is investigated. Particular attention is paid to the questions of how to arrange for sufficient e-folds of inflation to occur, what kind of thermal history is expected after the end of inflation, and how to implement successful baryogenesis. Such models are argued to require a more restrictive symmetry structure than previously thought. In particular, it is non-trivial that the decays of the fields driving D-inflation can reheat the universe in such a way as to avoid the strong gravitino production constraints. We also show how the initial conditions for Affleck-Dine baryogenesis can arise in these models and that the simplest flat directions along which baryon number is generated can often be ruled out by the constraints coming from decoherence of the condensate in a hot environment. At the end, we find that successful reheating and baryogenesis can take place in a large subset of D-inflationary models.Comment: 23 pages LaTe